If social media had a fan club, we’d be running it. Here, you’ll get real-time updates, the hottest trends to hop on, and exclusive insider tea straight from the brains behind some of your fave brands socials.
Engagement Is a Lagging Indicator... Here’s What Actually Matters
Let’s start with a gentle truth that many social teams quietly know but dashboards rarely acknowledge.
What Brands Think People Want vs. What People Actually Respond To
Most brands are marketing to a version of their consumer that doesn't actually exist.
The Realities of Filming in Public, Even as a Socially Anxious Gal
From the diary of a chronically online social media manager
To Skip or Not To Skip: Instagram's Rules of Attention
If a reel plays but nobody stays, did it ever really perform?
The Platforms Are Changing & So Should Your Strategy.
A breakdown of recent platform updates & what they actually mean for brands that want to lead, not follow.
The Art of the Afternoon Reset
From the diary of a chronically online social media manager.